Digital communication strategy is concerned with the choices that individuals and organizations make, using digital platforms and technologies, to meet their communication goals. The process involves effectively communicating concepts, campaigns, and messages to deeply understand stakeholders, audiences, and consumers.
A communication strategy is only as good as the salience of its stories. At Kabod Group, we help you develop ethical and compelling communication strategies and stories, learn the critical practice of finding, developing and telling stories in our changing digital and media landscape across digital platforms and channels.
We can help you apply innovative and creative approaches to formulate digital communication strategies across diverse digital platforms in both local and global contexts and analyze and evaluate techniques, tools, metrics and emerging analytical technologies in the context of legal frameworks.
Our four step process includes:
- Identifying your business goal
- Gaining insight into your target audience
- Determining the best suited digital tactics
- Measurement and Analytics