Our Mission, Vision and Values

Mission : To bring joy and jobs to the world.

Mission Statement   

To drive Africa’s economic transformation by pursuing audacious “moonshot” projects, fostering innovation, and creating sustainable billion-dollar businesses that generate significant employment opportunities by leveraging innovative technologies, knowledge management, education technology, and creative industries.  


To be the driving force behind Africa’s economic transformation by fostering innovation, creating sustainable billion-dollar businesses, and generating significant employment opportunities, while positively impacting communities and upholding ethical standards. 

1. Integrity

We uphold unwavering ethical standards in all our business practices, maintaining transparency, honesty, and accountability. We are committed to building trust among employees, partners, customers, and stakeholders, as we recognise that ethical conduct is the foundation of sustainable success. 

2. Love  

We foster an inclusive and empowering work environment that attracts, nurtures, and retains top talent. Second, we place our customers at the centre of everything we do. We strive to deeply understand their needs, preferences, and aspirations, and deliver products, services, and experiences that exceed their expectations and build long-lasting relationships based on trust, quality, and continuous improvement. 

3. Innovation  

We embrace a culture of continuous learning and iterative experimentation to stay ahead of the curve. Our innovative drive leads us to embrace audacious goals and pursue transformative ideas that have the potential to reshape industries and create paradigm shifts in Africa's business landscape.  

4. Collaboration 

We actively seek out strategic alliances, both within Africa and globally with diverse stakeholders, including governments, NGOs, academia, and industry leaders, to leverage collective expertise, resources, and networks to achieve our ambitious goals.  

5. Impact 

We are driven by a deep commitment to creating positive social, economic, and environmental impact across Africa. We prioritize initiatives that address pressing challenges, foster inclusive growth, and uplift communities while aligning our business strategies with sustainable development goals. We focus on building scalable and sustainable billion-dollar businesses, enabling us to generate substantial employment opportunities and drive broad-based economic impact across Africa. 

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